GROW FINANCIAL FEDERAL CREDIT UNION
001. Grow On Us
When COVID-19 threatened to shutter small businesses across Tampa Bay, we partnered with Grow Financial to create Grow On Us. Each week Grow opened a tab at a local shop or restaurant, paying for customer visits until the business was sold out.
New York Festival Shortlist | AAF ADDY Award Gold (2 Local, 1 Regional) | AMA Tampa Best Community Project
The Team
Creative Directors: Mark Anderson, Matthew Zaifert
Senior Copywriter: Max Dempster
Senior Art Director: Stephanie Morrison
Director of Photography: Dylan Melcher
Editor: Christa Savio
Producer: Victoria Pezzella
Account Director: Melissa Ebanks
Account Executive: Bri Wagner
Sound: Sound Asylum
002. It’s Time To Move
Grow Financial wanted to reach millennials who probably wanted (read: desperately needed) to get their own place, but hadn’t looked into mortgages yet. We figured that holding up a mirror to their current living situations would be all the push they needed to realize that it was time to move out.
AAF ADDY Award Judge’s Choice: Humor | AAF ADDY Award Gold (Local)
The Team
Creative Directors: Jim Darlington, Mark Anderson
Copywriter: Max Dempster
Copywriter: Kaitlyn Zeitler
Art Director: Stephanie Morrison
Director of Photography: Dylan Melcher
Producer: Victoria Pezzella
Account Executive: Kayla Lum
003. The Land Of Grow
Credit unions are a world apart from profit-obsessed banks. So we created an animated short film which aired in movie theaters and on TV to invite people away from everyday greed and into the Land of Grow.
AAF ADDY Award Gold (Local) | AAF ADDY Award Silver (Regional)
The Team
Creative Directors: Mark Anderson, Bruno Guimareas
Copywriter: Max Dempster
Copywriter: Kaitlyn Zeitler
Designer: Irene Carrozza
Producer: Victoria Pezzella
Account Executive: Kayla Lum
Animation: Gizmo