THE TAMPA BAY LIGHTNING
001. Tweet Tape
We printed fan tweets directly onto hockey tape and applied it to the player’s sticks so that the Lightning could carry the support of their city with them into the new season.
The One Show Merit x2 | Clio Sports Silver x1 | Clio Sports Bronze x4 | Communication Arts Award x1
National ADDY Award Gold x 1 | National ADDY Award Silver x1 | New York Festival Shortlist x6
The Team
Creative Directors: Matthew Zaifert
ACD: Stephanie Morrison
Senior Copywriter: Max Dempster
Director of Photography: Dylan Melcher
Editor: Christa Savio
Account Executive: Jessica Hall
THE TAMPA BAY LIGHTNING
002. Be The Distant Thunder
The Tampa Bay Lightning had to make their playoff run far from home, and their fans couldn’t go with them. So we took the very thing that separates hockey players from fans, and used it to bring them closer together.
Clio Sports Silver x 1 | Clio Sports Bronze x2 | Gold Graphis for Advertising x1 | National AAF ADDY Award x 3 | New York Festival Shortlist x 3
The Team
Creative Directors: Mark Anderson, Matthew Zaifert
Senior Copywriter: Max Dempster
Senior Art Director: Stephanie Morrison
Director of Photography: Dylan Melcher
Editor: Christa Savio
Producer: Victoria Pezzella
Account Executive: Jessica Hall
Sound: Sound Asylum
003. Room&Boards
Most hockey players work their entire lives to spend a night with the Stanley Cup. Lucky for Lightning fans, all they needed to do was hop onto AirBnB.
Clio Sports Silver x3 | Clio Sports Bronze x1 | National ADDY Awards Silver x4 | New York Festival Shortlist x3
The Team
Creative Directors: Matthew Zaifert
Senior Copywriter: Max Dempster
Senior Art Director: Stephanie Morrison
Photographer: Grant Gunderson
Producer: Victoria Pezzella
Account Executive: Jessica Hall
004. Made This Reign
To celebrate back-to-back Stanley Cup wins, we created a water-activated billboard as a thank you to our fans, and to bring attention to the reign that Thunder and Lightning created together.
Clio Sports Shortlist x3
The Team
ECD and Production: Troy Dunn
Creative Director: Chris Corley
Associate Creative Director: Stephanie Morrison
Senior Copywriter: Max Dempster
Photographer: Grant Gunderson
Account Executive: Jessica Hall